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May the Force be with You ­ Classic Storytelling Archetypes in Business (as it relates to Star Wars)

Business characteristics defined by neuroscience and how they line up with classic storytelling archetypes.
The world of business, and the operation of said business, comes with inherent traits and characteristics that border on the archetypal, that can also be clearly defined by neuros… http://empresariocapital.com/blog/2015/12/may-force-be-you-classic-storytelling-archetypes-business-it-relates-star-wars/