Transforming good businesses into great companies.

Once Upon a Time . . . Brand Building Through Storytelling

How building your brand through storytelling can be a driving force behind your marketing efforts.
When you’re building your brand, regardless of your product or service, there are great advantages to be had by incorporating storytelling into your brand story and marketing strat… http://empresariocapital.com/blog/2017/10/once-upon-time-brand-building-through-storytelling/

Making a Splash with your Brand

“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, Advertising Creative Director Every brand out there is constantly striving to be the most noticeable, well-known brand in existence. That’s why we b…
WHY BRAND? “Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, Advertising Creative Director Every brand out there is const… http://empresariocapital.com/blog/2015/03/making-splash-your-brand/