How Irrational Optimism Impacts the Success of Your Business in a Positive Way A study around how attitude and personality factor into a successful business practice. A business can fail for a number of reasons. Not enough capital, not enough market share, poor marketing, weak product, etc. One of the most important ingredients to success is th… http://empresariocapital.com/blog/2015/08/how-irrational-optimism-impacts-success-your-business-positive-way/