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Entrepreneurs on Being Entrepreneurs

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Inspirational quotes from successful entrepreneurs, including where they started and where they are now.

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Making an Effort in an Effortless World

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The unfortunate (fortunate?) effect of the millennial generation on the workplace.

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5 Critical Mistakes Darth Vader Made When Building His Empire and How You Can Avoid Them

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A Star Wars-centric look at building an empire and common mistakes that limit growth and could result in the inevitable destruction of your Death Star . . . twice.

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Social Media, Breathing, and Other Good Ideas

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A look at how social media has become an essential cornerstone for all businesses and the importance of interaction.

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Religious Devotion to Cult Brands . . . Can I Get an 'Amen'?

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A look at brands that have garnered cult­like loyalty and the extents that some consumers will go 'for the love of the brand.'

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Building the Google Powerhouse

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A brief case study on the rise of Google and why it's become such a dominating force in business and culture.

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Homicide Report: How to Effectively Kill Your Brand in 5 Easy Steps

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A how-to guide profiling companies that had a strong brand until they made big mistakes.

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May the Force be with You ­ Classic Storytelling Archetypes in Business (as it relates to Star Wars)

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Business characteristics defined by neuroscience and how they line up with classic storytelling archetypes.

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Developing a Hive Mind: The Essentials of Team Building

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The psychology behind teamwork and how it impacts productivity, work environment, and business.

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Death and Public Speaking and Why One of These Things is Good for Your Business

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How to leverage business opportunities and visibility through public speaking engagements. And why public speaking scares the bejeezus out of people.

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How Irrational Optimism Impacts the Success of Your Business in a Positive Way

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A study around how attitude and personality factor into a successful business practice.

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When Robots Rule the World

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How gadgets, gizmos, software, and online presence are changing the way customers buy and the way businesses need to sell.

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7 Ways to Win Client’s Hearts and Minds (and Wallets)

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Basic strategies and techniques to help entrepreneurs build their client/customer base and encourage them to buy what you’re selling.

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Making a Splash with your Brand

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“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, Advertising Creative Director Every brand out there is constantly striving to be the most noticeable, well-known brand in existence. That’s why we brand things in the first place, it gives products and services a face, businesses a platform, and leaves an indelible mark in people’s memory. But how do you stay current and ensure your brand stands above all others? Looking at ad campaigns over the last decade, it almost seems like marketing departments and agencies are just throwing things at a wall to see what will stick. Truthfully, that’s exactly what they’re doing.

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