Valley Lube, a multi-unit franchisee of Mr. Lube, was created by Empresario and partners to capitalize on the opportunity to work with a complimentary leading franchisor in a retail environment where its expertise in customer experience, branding and operations could be leveraged.
The franchisor, Mr. Lube started out as a single location in Edmonton, Alberta in 1976. They offered no hassle, quick oil changes without an appointment. In 1976, that was an innovative concept. Mr. Lube’s franchise operations started in 1981 and the company quickly expanded and today is the biggest provider of quick oil changes in Canada. There are now more than 200 Mr. Lube locations across Canada and more are on the way. Mr. Lube has evolved over the years and today offers complete auto maintenance services.
Why Mr Lube?
Valley Lube is a proud multi-unit operator of Mr. Lube stores and has the goal of growing both through organic same store sales growth and through expansion of the numbers of units under its ownership.
“Complimentary values and long term thinking aligned between us and the franchisor. Being on the other side of the franchisor/franchisee relationship with a leading national brand where we could put not only our strategic and retail expertise into action but also our operational discipline and belief in process and people made this opportunity a great fit as an investment.” Robin Chakrabarti